In business, every opportunity to advertise and get your name out to more people is an opportunity that should be taken. One opportunity utilized by thousands of companies and organizations is the use of promotional t-shirts; this method has been used for products ranging from soft drinks, to building supplies and even rock bands. There is a reason for this, the benefits. There are a lot of advantages to using promotional t-shirts in marketing, and especially in branding your business. Here are a few of those benefits to help your company make the decision on whether or not promotional t-shirts are right for your marketing strategy.
Low Cost Marketing:
One of the main reasons promotional t-shirts are so popular is the cost. With screen printing and the low cost of materials, companies and individuals can order a large amount of them at minimal cost. The average t-shirt ranges from $.30 per shirt, up to $1 for front and back printing in full color. Higher quality fabric can also be used for additional charges. This means you can order a large volume of shirts for promotional events, or to have your street team to hand out.
Visibility:
The entire reason promotional t-shirts are effective is the visibility they get on a daily basis. As people wear your shirts, those they come in contact with are able to see your company, logo, or message. This creates opportunity for new customers and an increase in brand acknowledgement. If you are looking for a marketing method that allows more people in more areas to see and learn about your company, promotional t-shirts can offer just that.
Versatility:
One of the most important aspects of any advertising method is versatility. As your company changes you want your marketing to change as well. Promotional t-shirts are the kind of advertising that can grow and change with your company. As your style, direction, and business changes you can order new shirts to reflect those changes.
Variety:
Whether you want to launch a new product or service, add a special event, or just celebrate the 10th anniversary of your store being opened, you can make a t-shirt for that. The variety is there to match whatever your custom needs are. Just like a television commercial, your shirts can reflect whatever is new and happening with your company. This is another reason so many businesses count on the t-shirt as one of their main sources of marketing.
Ease of Distribution:
Unlike flyers and pamphlets, t-shirts are a welcomed promo item. You can distribute your shirts in your shop, during conventions, or even just on the street. Hardly anyone will turn down a free t-shirt; as a matter of fact you probably can?t hand out enough. It is easily distributable and even requested by those passing by.
Residual Marketing:
Unlike other methods of advertising that are short term and temporary, promotional t-shirts offer residual advertising that lasts longer than flyers or pamphlets. The average low cost t-shirt can be worn 60 times before it is thrown out. That gives you 60 days or more of advertising for the low initial cost.
If your company is looking for a method of advertising that is as versatile as the company itself, then promotional t-shirts may be the route to take. Take your time in choosing a supplier, designing the shirt, and consider the amount of shirts you will need. Many printing companies will offer a deeper discount if more shirts are ordered. Promotional t-shirts have long had their place in proper and effective marketing, and that will not change as long as companies rely on this low cost advertising method.
Tina Alvarez is a marketing consultant and really enjoys branding ideas like personalised t shirts and work wear, to get your name out in front of the public.
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Source: http://www.sbaloans-123.com/marketing/promotional-t-shirts-for-branding-your-business
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